FROM BRAND TO
GO-T0-MARKET
We build strategic go-to-market plans that align your brand, messaging, and channels
driving demand, pipeline, and real momentum from day one.
B2B SERVICES
At 37X, we help B2B companies go beyond impressions and clicks, to help grow marketing into a strategic function that fuels growth across the entire business.
Too many companies rely on scattered tactics or short-term campaigns. We focus on building marketing systems that are scalable, repeatable, and revenue-generating.
Account-Based Marketing (ABM)
Go-to Market
Strategy
B2B Marketing
Execution
Lead Generation
Demand Generation
Sales Outreach Strategy
Content & Messaging
Thought Leadership Development
Account-Based Marketing (ABM)
What is Account-Based Marketing?
ABM flips the traditional funnel on its head. Instead of marketing to the masses, we align your marketing and sales teams to target high-value accounts with personalized campaigns designed to open doors, deepen engagement, and accelerate deals.
When Do You Need ABM?
You need ABM when:
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You're selling to a specific type of buyer or industry
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Your sales cycles are long, and deals are high-value
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Your team needs better alignment between marketing and sales
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You're tired of leads that don't convert, or never should’ve been leads at all
ABM works best when quality matters more than quantity.
How ABM Works
We help you:
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Identify and prioritize target accounts using firmographic and intent data
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Create tailored messaging and content for each segment or tier
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Launch coordinated outreach across email, ads, LinkedIn, and outbound
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Align sales and marketing touchpoints for consistent, high-value engagement
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Track account engagement and optimize based on real-time data
It’s precision marketing, built for pipeline, not just awareness.
Typical Results & ROI
With ABM, you can expect:
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200–300% higher engagement with target accounts
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2x–5x higher win rates compared to traditional marketing
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Shorter sales cycles and larger average deal sizes
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Stronger alignment between marketing and sales teams
We don’t just help you reach the right accounts, we help you win them.
What is ICP?
And Why It Matters?
Your Ideal Customer Profile (ICP) is the type of company that gets the most value from your product or service, and returns the most value to your business. Think of it as your “best-fit buyer.”
At 37X, we start every engagement by identifying or refining your ICP. This helps ensure every dollar you spend on marketing and outreach is aimed at the right people, in the right companies, at the right time.
Most companies don’t have a lead problem. They have a pipeline problem.
If your funnel is full but nothing’s moving, something's broken.
In B2B marketing, more leads isn’t always better. Many companies chase volume, but few turn that into consistent revenue. Why?
Because most leads:
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Aren’t qualified
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Don’t match the ICP
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Drop off mid-journey
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Are not in market for your products/services
We help B2B companies shift from a “lead count” mindset to a pipeline progression strategy, so every lead has a path, and every path has a purpose.
We build the systems that turn interest into revenue.
We don’t just help you generate leads, we help you design the machine that turns them into revenue.
From strategy to execution, we partner with you to:
Define your ICP and align your team around it
Build structured buyer journeys and conversion points
Launch outbound and ABM campaigns with clear messaging
Create content that actually moves buyers forward
Automate what you can. Personalize what you should.
Track the right metrics so we can iterate and scale
Our Client Stories
Our clients love the results we deliver.
See what they have to say about working with 37X.
Thanks to 37X, we were able to revolutionize their marketing automation strategy. Our workload slashed by 50%, while conversions soared by 30%. Seamless, strategic, and game-changing. Efficiency meets success.
Kevin Chaney
Director of Marketing, Microsoft
Our Core Tactics
Account-Based Marketing (ABM)
Retargeting
Go-To-Market Strategy
Email Marketing and Lead Nurturing
Lead & Demand Generation
Sales Outreach Alignment
ICP & Persona Development
Funnel Optimization
Content & Messaging
Marketing & Pipeline Analytics
Paid Media & Channel Testing
OUR PLATFORM STACK
Built With the Best in B2B
The B2B Growth Playbook
25 Prompts for Revenue-Ready Marketers
Built for SaaS founders, B2B marketers, and sales/rev ops teams, this guide gives you prompts that move the needle across every stage of go-to-market, from ICP definition to KPI forecasting. Designed to plug directly into ChatGPT or any GenAI platform, this guide helps you plan, align, and scale smarter.
Sample Prompts:
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Build a full Ideal Customer Profile including size, pain points, tech stack, and objections.
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Create a 90-day go-to-market launch plan aligned with my product and ICP.
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Design a shared KPI tracker for both sales and marketing to monitor pipeline movement.