FROM BRAND TO
GLOBAL FAN DEMAND
We build full-funnel media systems for FIFA programs and partners that scale globally, convert fans into buyers and viewers, and prove ROI beyond impressions.
Global attention is easy. Measurable impact isn’t.
At 37X Digital, we help brands and corporations plan and execute FIFA activations and campaigns from strategy to launch. Based in downtown Atlanta, we bring deep local expertise to create experiences that feel authentic to the city and engaging for the global FIFA fanbase. With a full suite of services, we bring your vision to life seamlessly and with impact.
Sports marketing fails when it’s built on hype instead of systems.
You’re dealing with:
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fragmented audiences across regions
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inconsistent campaign execution across channels
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partner and sponsor visibility that’s hard to quantify
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attribution issues across ticket sales, streaming, and merch
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creative fatigue during peak event moments
Video by: Discover Atlanta
What 37X Delivers
Your campaigns should do more than reach people. We focus on outcomes that move revenue, engagement, and partner value — backed by tracking you can trust.
We help FIFA teams and partners turn global attention into measurable growth. From fan acquisition to sponsor reporting, we build full-funnel systems that perform across markets and channels.
Fan acquisition
Ticket + merch sales
Sponsor ROI reporting
Smarter targeting
Full-funnel tracking
FIFA Full Services We Offer
Strategy & Growth Planning
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Audience segmentation by market + behavior
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Fan journey mapping (awareness → purchase → loyalty)
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Global campaign architecture + rollout playbooks
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Partner + sponsor strategy support
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KPI definition and measurement frameworks
Paid Media & Performance
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Search + YouTube campaigns for ticketing and broadcast discovery
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Meta paid social for fan engagement + growth
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Programmatic display and retargeting
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CTV + streaming placements
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App install + mobile acquisition campaigns
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Event-driven campaign execution (match days, launches, announcements)
Creative & Content Engine
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Performance creative production (static, video, motion)
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Multi-language ad variations by market
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Rapid-turn event creative cycles
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Social-first cutdowns and adaptations
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Messaging and offer testing by audience type
Analytics & Measurement
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Attribution planning across digital and ticketing systems
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Dashboard reporting for internal teams and partners
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Lift studies, conversion tracking, and event measurement
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Sponsorship performance reporting
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Experimentation + optimization roadmap
AI & Automation (Optional Add-On)
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Automated creative testing insights
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Audience expansion modeling
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AI-driven messaging variations
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Workflow automation for global execution
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Campaign performance alerts + reporting automation
How We Work
The 37X Growth Framework for FIFA Programs and Partners
We don’t run one-off campaigns. We build a repeatable system that helps you launch faster, scale across markets, and prove performance at every stage of the funnel.
Build the Foundation
We align your goals, audiences, and messaging — then set up tracking that connects media spend to real outcomes like ticket sales, registrations, viewership, and merch.
Create Consistent Acquisition
We launch multi-channel campaigns designed to bring in new fans and keep them engaged, using the right mix of search, social, video, retargeting, and partner amplification.
Scale with Efficiency
We take what’s working and expand it across regions, languages, and platforms — with a rollout plan that keeps execution consistent and performance measurable.
Optimize with AI
We use automation and predictive insights to improve targeting, speed up creative testing, and catch performance shifts early — so your campaigns keep improving over time.
Our Client Stories
Our clients love the results we deliver.
See what they have to say about working with 37X.
Thanks to 37X, we were able to revolutionize their marketing automation strategy. Our workload slashed by 50%, while conversions soared by 30%. Seamless, strategic, and game-changing. Efficiency meets success.
Kevin Chaney
Director of Marketing, Microsoft
