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FROM BRAND TO

DIGITAL MEDIA

We’re a B2B Growth Marketing Agency helping brands drive pipeline and grow revenue with data-driven execution and full-funnel marketing.

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Paid Media that performs across the funnel

From brand awareness to lead conversion, we design paid media systems that reach the right buyers and drive real results.

PAID MEDIA SERVICES

We believe paid media should do more than drive impressions, it should drive growth. At 37X, we build full-funnel paid media strategies that connect your brand with the right people, at the right time, on the right platform.

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Whether your goal is awareness, acquisition, or acceleration, we deliver targeted campaigns informed by real buyer behavior, not assumptions.

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Campaign Strategy & Planning

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Buyer Targeting by Behavior, Interest, Demographics & Intent

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Full-Funnel Channel Mapping (Brand → Demand → Retargeting)

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Media Buying & Optimization

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A/B & Multivariate Testing

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Retargeting & Lookalike Segmentation

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Cross-Channel Creative Strategy

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Measurement, Attribution & Reporting

Paid media doesn’t work without focus.

Most paid media fails because it focuses on placement, not people. Spray-and-pray campaigns waste budget and miss the mark.

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We take a more strategic approach, starting with your ideal buyer and reverse-engineering where, when, and how to show up.

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Our process:

  • Defines who your buyer is and what motivates them

  • Maps paid channels to different stages of their journey

  • Aligns messaging with their current mindset

  • Measures what matters to avoid wasting spend

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Whether you're running top-of-funnel awareness or bottom-of-funnel retargeting, we tailor every campaign to drive the next action, not just visibility.

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From media plan to measurable impact.

We work across every stage of the funnel to create campaigns that connect, not just appear. Our team builds systems, and connecting your budget to real buyer behavior. We help clients:

Identify key audience traits using data from CRMs, web analytics, and intent platforms

Map the right channels to each buyer stage

Write and test performance-based ad creative

Set up accurate tracking and attribution

Continuously test and optimize for cost-per-lead, click-through rate, and downstream revenue impact

Our Client Stories

Our clients love the results we deliver.

See what they have to say about working with 37X.

Thanks to 37X, we were able to revolutionize their marketing automation strategy. Our workload slashed by 50%, while conversions soared by 30%. Seamless, strategic, and game-changing. Efficiency meets success.

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Kevin Chaney

Director of Marketing, Microsoft

Core Types of Paid Media Campaigns

Search

Social Media

Display

Video

Programmatic

Native Ads

Connected TV (CTV)

Email & Sponsored Content

Audio

Out-of-Home (OOH) & Digital OOH

Retargeting

Influencer & Creator Paid Collabs

Shopping/Product Feed Ads

SMS & Mobile Ads

In-App Advertising

DSPs, AD PLATFORMS & MEDIA TOOLS:

We work across the best platforms in the business.

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The Paid Media AI Engine

25 Prompts for Smarter Ads & Faster ROI

Whether you’re a growth marketer or just stepping into media buying, this guide simplifies paid media with AI-powered prompts that help you plan campaigns, write better ad copy, build targeting lists, and optimize budget performance, without deep platform expertise.

Sample Prompts:

  • Write 3 LinkedIn ad headlines and 3 CTAs for [Product] targeting [ICP].

  • Create a paid media channel plan and budget split for [monthly budget].

  • Generate an audience targeting strategy using firmographics and technographics.

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