FROM PUBLIC AWARENESS TO
PUBLIC ACTION
We help government agencies move people from awareness to action with full-funnel marketing and communications designed to increase participation, build trust, and improve program outcomes.
Your Agency Isn’t Selling a Product
You’re driving participation and trust. That means reaching the right communities, communicating clearly, and making it easy for people to take action while meeting accessibility and reporting requirements.
What we help agencies achieve
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Increased awareness and participation
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Stronger public engagement
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More registrations and applications
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Higher community event turnout
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Improved trust and reach
What 37X Delivers
What we help government agencies achieve
We support agencies with clear, measurable marketing and communications that increase participation, improve access, and make impact easy to track across programs and communities.
Higher Awareness
Increased participation
Stronger engagement
More applications
Clearer reporting
Government Full Services We Offer
Strategy & Growth Planning
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Campaign strategy development
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Audience segmentation by region + community needs
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Multi-language and accessibility planning
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Creative and messaging frameworks
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KPI setup for measurable reporting
Paid Media + Digital Outreach
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Google Search and YouTube campaigns
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Meta + LinkedIn audience targeting
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Geo-targeted awareness campaigns
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Retargeting for signups, registrations, and follow-through
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Program-based funnel design (awareness → action)
Creative & Content
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Campaign creative production
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PSA-style video and static ads
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Landing pages for program signups
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Email and community outreach content
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Message testing and variations by audience segment
Reporting + Analytics
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Dashboard reporting built for stakeholders
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Conversion tracking (forms, calls, registrations)
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Audience insights + performance breakdown by region
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Campaign learnings for future planning
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Reporting workflows that save staff time
AI & Automation (Optional Add-On)
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Automated reporting and performance summaries
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Workflow automation for outreach and follow-up
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Message testing at scale
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Improved lead handling for high-volume programs
How We Work
The 37X Public Impact Framework
Government programs succeed when people take action - not when impressions go up. 37X builds measurable campaign systems that help agencies reach the right communities, increase participation, and report outcomes clearly.
Align on goals and required outcome
We get clear on what you’re trying to move not just awareness, but sign-ups, sales, or demand so every decision ladders back to a real outcome.
Build the funnel and campaign plan
We design the funnel and campaign flow so the right message shows up at the right moment, not all at once and not by accident.
Launch outreach across channel
We launch coordinated outreach across selected channels, adjusting creative and timing to how people actually behave on each platform.
Report performance and optimize monthly
We review what’s converting, what’s stalling, and why then optimize monthly to double down on what’s working and cut what’s not.
Our Client Stories
Our clients love the results we deliver.
See what they have to say about working with 37X.
Thanks to 37X, we were able to revolutionize their marketing automation strategy. Our workload slashed by 50%, while conversions soared by 30%. Seamless, strategic, and game-changing. Efficiency meets success.
Kevin Chaney
Director of Marketing, Microsoft
